The strategic approach to generate more sales in larger spectrum shall be through the following stages:
- Establish brand equity through quality and service. For this, outlets in proximity of major user segments to be established.
- Special formulations to be developed with in-house R&D and involving other technical institutions in the country.
- Widen the geographical network.
- Strengthen the network with Technical Management Experts.
The company believes and follows the dictum that quality is remembered forever. The company, therefore, has a strict quality control at every stage of production, both of raw materials and finished products. The R & D centre has been working on special formulations for Emulsifier in various industries and Demulsifier used by Refineries, Fertilizers, ONGC and other major industries.